Michael Hansen

Visual Communication

Lori’s Natural Foods identity system

Identity redesign for a small Rochester business. The new two-color logo was then deployed across office stationary, and later, an original website design.

Completed February, 2007
Rochester Institute of Technology

Lori’s Natural Foods Website

Website redesign for a small Rochester business. Having created a new logo system in a previous project, I later added an original website redesign as well. Selected pages shown.

Completed May, 2008
Rochester Institute of Technology

electronic frontier foundation posters

A series of three-color posters designed to raise awareness for a not-for-profit organization.

Completed January, 2008
Rochester Institute of Technology

Lyrics Booklet

Full-color booklet combining type and image. Students were required to choose a song and match imagery to fit the mood of the song. The song chosen was "The Patient" by Tool. Selected spreads shown.

Completed July, 2006
Rochester Institute of Technology

Ad for The Flour Shop

A full-color advertisement for a small Penn Yan, N.Y. business. The ad was printed in the 2016 Bridal Guide, a special annual publication of The Chronicle-Express and GateHouse Media.

Completed February, 2016
The Chronicle-Express, Penn Yan, N.Y.

Ad for Tradition

A full-color advertisement for a local business. The ad was printed in the Chronicle-Express newspaper, issue 42 of 2015.

Completed October, 2015
The Chronicle-Express, Penn Yan, N.Y.

Cover, Dundee Scottish Festival Program

The cover design used for the 2017 Dundee Scottish Festival, held in Dundee, New York. This is an annual special publication of The Chronicle-Express. This cover was later redeployed as a display ad in a variety of different sizes for several area newspapers.

Completed May, 2017 :: The Chronicle-Express, Penn Yan, N.Y.

Magazine Spread

Full-color article spread from a fictitious art magazine.

Completed April, 2004
Finger Lakes Community College